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Branding

Design, define and delivered creative strategy

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Esquire, Cosmopolitan, Harper's Bazaar

As Hearst’s executive creative director Peter Yates designed, defined, and delivered creative strategy for all Hearst brands globally. He analyzed Hearst brand’s creative essence and methods of connecting with consumers, developed “brand books” for each international publication that ensured both general alignment with overall Hearst brands and a distinctive local identity.

Yates speaking at the Cosmopolitan international brand conference, Madrid, Spain.

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